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When building your Mother’s Day displays, have some jewelry in the same price range as flowers.

WHY? These brightly colored, sweet smelling buds are the No. 1 gift for the occasion and among your toughest competition.

HOW? According to the National Retail Federation, men will spend about 50 percent more than women on Mother's Day, shelling out an average of about $155 compared to $100 for daughters and grandmothers. That is close to the price range for a high-end bouquet of flowers. Silver heart-shaped designs are always a good option. Remember to hammer away at the theme that jewelry — unlike flowers — is forever.



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