Came across this valuable nugget of Seth Godin’s (from his book The Dip) on the subject of quitting.
“The opposite of quitting isn't merely continuing. No, the opposite of quitting is rededication. The opposite of quitting is an invigorated new strategy designed to break the problem apart.”
You may feel tired and unable to give your all. Perhaps things are grim in your business, and you’re wondering how long you can last. (In Godin’s books, these periods are called “dips.”)
If your only solution is to grimly trudge on, you will inevitably lose/fail/quit.
Instead, find a new way to attack the problem. Then commit, with all your heart, to that plan. That’s the only way to win.
Also realize that there's one great thing about dips. They’re a way to thin out the competitive pack. Many businesses fall at the first dip, some at the second or third, others at the 10th. The point is, the more dips you fight your way through, the more likely you are to be a business that survives not just years, but generations.