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1. Show the self-purchaser it’s OK to buy
2. Categorize your customers from A to C
3. Create a shrine to inspiration
4. Incentivise keeping neat and staying clean
5. Play up the rarity of a long marriage
6. The color of their eyes will tell you ...
7. Don't impose change, "Try an experiment"
8. Share in the wealth -- join the Instore community
9. Offer Pepsi AND Coke
10. Post the "director's cut" of your ad online
11. Don't end the sale over the counter
12. Sell a LIFETIME supply of jewelry cleaner.
13. Can't choose between two brands? Get a reference
14. Know Cosmo, know your customers
15. Point and shoot. It's really not much harder than that ...
16. Make a friend at your local newspaper
17. Help your customers feel smart
18. Remember: Inconspicuous consumption still rules
19. Get your POS system up to speed
20. Plan your trip to the Dallas SMART Show
21. Organize a cost-saving competition
22. Great salespeople never stop giving
23. Find a banker you can call a partner
24. Identify what's growing naturally in your business
25. Teach staff to think like owners
26. Don't ask for a customer's name too quickly
27. How to handle a hard-bargaining customer
28. This is how you get ready for prom season
29. When you need a liberal return policy
30. Note how rare long-term romances are these days
31. Get to know your local Wal-Mart manager
32. Be cold and calculating to move old inventory
33. Use both hands to show large jewelry
34. Grade and segment your customers
35. Create an intelligent, ruthless enemy
36. Disrupt normal traffic patterns
37. Quit your job, briefly
38. Call Customers When They're Not Home
39. Don't be Annoyed by Generation Y
40. Use a full-length mirror to sell women pearls
41. Don't give the discount to the customer
42. Put your hours in on the floor
43. How to look great instantly
44. What to do after suffering a sales floor defeat
45. The secret of a great thank you note
46. Display a gift wrap sample
47. Don't unnecessarily put a customer on the defensive
48. Start a book of your favorite customer quotes
49. Maintain eye contact with customers.
50. Nurture sales of birth-of-a-child gifts