Learn the secret to a knock-her-socks-off thank you note.
WHY?¬†First, prepare for a ‚Äúduh‚ÄĚ moment: A study published in the JOURNAL OF MARKETING last year found that expressing thanks was a powerful tool in building trust between the customer and your business.
HOW?¬†A great thank you note should include the following, expressed in a brief, chatty way in your own handwriting:
1. Gratitude for shopping at your store/for referring a customer, and the hope the customer will return. 2. A mention of the fun you had serving the client. 3. Admiration for the customer‚Äôs choice of product. 4. And the killer touch, a personal postscript, such as: ‚ÄúPS. Saw your daughter Sally in the school play on Friday night. Thought she was a fabulous daffodil.‚ÄĚ
If you can pull that off, you‚Äôve just earned a lifetime‚Äôs loyalty.
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