TODAY'S TIP IS SPONSORED BY PLATINUM GUILD INTERNATIONAL
YOUR TIP FOR MAY 1, 2012
Keep putting in your hours on the floor.
WHY?It’s special to the customer to be served by the owner; it’s a personal touch the chains can’t match. Moreover, it keeps your finger on the pulse of the most important part of the business.
HOW?Look at some of the jobs that may have taken you away from a more active selling role and decide if they really need to be handled by you. Monitor traffic and determine the key periods you need to be out there welcoming customers, shaking hands and closing sales.
DESCRIPTION: Meet Debbie Fox of Fox Fine Jewelers in Ventura, CA, winners of this year's America's Coolest (Big) Store contest from INSTORE. See more winner videos here.
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