Thollot Diamonds & Fine Jewelry
When Troy Thollot of Thollot Diamonds & Fine Jewelry in Thornton, CO, first noticed the email from ABC in his inbox, he thought it was spam. He’s glad he took a second look. A producer from the ABC series Extreme Weight Loss, had contacted store owners Troy and Joy Thollot to see if they’d be interested in designing an engagement ring for their “Love Can’t Weight,” nationally televised show. — Eileen McClelland
This article originally appeared in the January 2016 edition of INSTORE.
THE IDEA: READY FOR PRIME TIMETheir Denver-area business was chosen, Troy Thollot says, after the producer secret shopped it and decided it was large enough for a camera crew, and pretty enough, for TV. The show was about Cain Myers and Tiffany Kasunich, a couple whose shared weight problem was compounded by Cain’s gambling addiction. They wanted to get married, but not in their current life situation. Show host Chris Powell challenged the couple to lose more weight than any two-person team had ever lost in the history of the show. If they did, and if Cain could conquer his addiction, Powell promised to fulfill Tiffany’s dream of a cushion-cut diamond ring.
FINDING THE RIGHT DIAMOND
THE REWARDS: SOAKING UP THE SPOTLIGHTCain and Tiffany lost a total of 272 pounds. Cain kicked his gambling addiction, and was able to present the Thollot-designed FireCushion diamond engagement ring to Tiffany. And the ring? “We nailed it,” Thollot says. “Tiffany loves it.” The Thollots were able to market their involvement with the show, landing an interview on the morning show of the local ABC affiliate. They’ve also been featured in local print media, and used social media to get the word out. The spotlight helped established the small independent business as a diamond-jewelry authority with a direct connection to top-line brands and exquisite diamonds. That helps Thollot stand out in the Denver market rife with larger competitors. “Being on television gives you instant credibility,” he says. And Cain and Tiffany returned to the store for their wedding bands. “They were a delight to work with,” Thollot says. “I love being able to participate in the most exciting time of people’s lives.”
Latest Best Stores Stories
- Jewelers Share Their Practical and Philosophical Approaches to Work and Life
- 16 Business-Boosting Tips from America’s Coolest Stores in 2016
- How One Jewelry Store Has Thrived on Martha’s Vineyard for 50 Years
- From Humble Beginnings, This Store Has Made It 30 Years — and Plans to ‘Keep Rolling’
- A Master Faceter's Creative Designs Make This Store a Colorado Original