THE BIG SURVEY 2017
We had two primary objectives with this year’s Big Survey: to gain fresh insights into what it means to be an American jeweler in 2017, and, given it’s been 10 years since our first such survey, to determine how far jewelers have traveled professionally since 2007. The findings were fascinating. In some areas, it’s as if time hadn’t moved, while in others the changes have been profound. We hope you enjoy the latest installment of this journey as much as we did assembling it.