Normally, I'm a confident shopper. I see what I like and have no problem buying it if it fits my needs and budget. I have a weakness for accessories. Can't get enough shoes. Love jewelry (of course!) and since I wear glasses, I'm all over a fabulous pair for every occasion. I seldom buy something and feel badly that I did.
Until last week.
A few weeks ago, I went to get a pair of my son's glasses repaired at a nearby optical store I frequent. I fell in love with an amazing pair of Judith Leiber sunglasses. They were gorgeous and they fit my face to boot. The price tag, wasn't exactly as exciting.
The salesperson, who've I've befriended since my recent 3 new pairs of prescription glasses I've purchased, encouraged me to put a few dollars down and save them. This was the only pair left. The downside: the price was 4 figures. However, since I've purchased so much this year, they awarded me a special discount that reduced the price by $300 dollars. What a deal! So I caved and put a few dollars down.
I kind of forgot about it, then I had to pick up my repair and so I thought I'd grab my new shades too.
They looked amazing. I left the story with a bounce in my step. Then I remembered why I've never purchased fancy sunglasses before. Normally, $20 is my limit. I sit on them or I find a child ripping them off my face or twisting them. Since I wear contacts when it's sunny, I don't need a prescription so I use them different than my real glasses. Basically, they're not practical for me and despite my love for luxury, I do try to remain practical.
I felt incredible buyer's remorse. I had an enormous pit in my stomach. It was not a purchase I should have made. So after 30 minutes of contemplation and a latte, I went back to the store with my tail between my legs - feeling foolish. I returned them. My saleslady friend was surprised and tried to convince me otherwise, which actually made my decision easier.
What I learned from this experience is something I had already known, but forgotten. As a salesperson, you really need to be in touch with your clients, their lifestyle, their needs and don't push your desire for success onto your customers by pushing them into purchases they really might regret. Be conscious of the people you serve.
In the end, it worked out fine. They reimbursed me. I felt better and will return in the future. I have no regrets.

written by Ralf Kircher, August 02, 2010
written by Joanne Wright, August 04, 2010





