In Search of a Meaningful Licensee

Posted by: Beth Bernstein in MyBlog

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Beth Bernstein

   As women throughout the US prepare for the opening of the film, Eat Pray, Love, starring Julia Roberts and based on Elizabeth Gilbert's best selling book, watch for the Los Angeles- based company, Dogeared's  collection of  jewelry and  accessories to hit  stores throughout the US.   The collection consists of primarily jewelry but also includes bags journals and bookmarks. This product venture is a licensed partnership with Sony Pictures.

For those of you who are familiar with spiritual and symbolic nature of Dogeared's line of jewelry and Gilbert's personal search for herself and happiness across Italy, India and Indonesia, this product launch seems like a natural fit.  Like much of Dogeared's marketing, this line of jewelry will be presented on printed cards with graphics and messages, inspired by the diverse destinations of the book.

 According to Marcia Maizel-Clarke, Dogeared’s founder,  “Designing Eat, Pray, Love by Dogeared has been a profound and challenging adventure. As huge fans of the book, It was important for us to create pieces that really reflect the beauty and honesty of this story.  We wanted to offer Gilbert's fans something they can connect with, to wear and take on their own personal journeys,” She continues, "Much of Dogeared’s point of view is already aligned with the meaning and the message behind Eat, Pray, Love. We took our handmade aesthetic, Earth-friendly materials, and quotes and inspiration from the book; and designed an extensive collection.  Women around the world have embraced this story and are eagerly awaiting the movie.  Our licensed line was designed to create positive connections with women within the retail environment.  This collection will provide fashion and specialty retailers with a product story that will resonate with their customers and present exciting merchandising opportunities," Maizel-Clark adds.

   

Dogeared  is no stranger to licensing agreements; prior to this there was a Sex and the City line of jewelry, based on the long running HBO series.

Below, jewelry from the Eat, Pray, Love by Dogeared Collection

 

 

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