What makes your service so special?
Posted by: Maarten de Witte
in MyBlog
on Aug 19, 2010 
Over the years I’ve seen lots of surveys about why customers choose to buy from a particular jewelry store. The list of reasons most often includes: selection of merchandise, value pricing, sterling reputation, knowledgeable staff, quality of service, etc. – not necessarily in that order.
If you ask most jewelers, they invariably claim that “all other things being equal” their customers remain loyal to them because of their exemplary service. Ironically, service can’t be everybody’s competitive advantage. But, especially in these economic times, I agree that it is essential to reach out to your client base and get back to being a full service jeweler.
Today’s consumers are increasingly wary of artificial and phony attempts to “add value”. They’ll gladly pass on the bonbons and espresso every time if you can provide them with a truly authentic experience.
What do you do to provide your customer’s with an experience unlike any other?
In having the niche of focusing all of our devotion and dedication to estate jewelry, our customers have a jewelry source that can cater to all that they may need, without having to worry about the element of hierarchy in retail against estate, etc.
With having the showroom space to properly display our estate jewelry, we are able to pay our customers an incredibly fair price for the treasures that they are prepared to part with. In the same sense, they know that when they are ready to make another purchase, we will offer them an equally fair price on the items they may decide to buy in the future.