WHY?If you don’t ask the right questions you won’t know what your customer really wants. Perhaps worse, you’ll prejudge him. And unlike sales lines, questions never sound rehearsed or insincere.
HOW?Show a genuine interest in matching his need with your stock.
SOURCE:Jeffrey Gitomer
Get more great sales advice from Jeffrey Gitomer, one of this year's "Monsters of Sales", at The SMART Jewelry Show
