WHY?Â If you donâ€™t ask the right questions you wonâ€™t know what your customer really wants. Perhaps worse, youâ€™ll prejudge him. And unlike sales lines, questions never sound rehearsed or insincere.
HOW?Â Show a genuine interest in matching his need with your stock.
SOURCE:Â Jeffrey Gitomer
Get more great sales advice from Jeffrey Gitomer, one of this year's "Monsters of Sales", at The SMART Jewelry Show