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When laying out product, don't be too matchy-matchy.
WHY? In apparel style today, things coordinate loosely but do not match exactly. Keep that in mind when creating assortments: Do not feature sets of earrings, pendants, bracelets. Vignettes of complementary jewelry are a great time saver because you have done the coordination work for your customer.
HOW? Your colored gemstone jewelry should be influenced by the seasonal color palette (check out www.pantone.com). Grays have been hot for several seasons now — are you carrying gray pearls, or gray moonstones so a woman can match her jewelry to her wardrobe?
SOURCE: Sally Furrer
| Check out more of Sally Furrer's product tips, merchandising tactics and free checklists here, then see her live at the 2012 SMART Show. |
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