Thursday, 10 January 2013 08:00

America’s Coolest Stores: Get Your Contest Entry in Great Shape

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So you think you’re pretty cool.

That is to say: You’re considering entering this year’s America’s Coolest Stores contest. That’s great news. The contest offers the jewelry industry’s preeminent opportunity to show off all the neat stuff you’ve done with your business. Winners are not only lauded as visionaries by their peers, but many also report benefits including a slimmer waistline, thicker and more luxurious hair and increased vigor and stamina. We also send you a free set of knives.*

And here’s the really great news: This year, we’re going to make it easier than ever to get your contest entry ready. This very blog post, which you are reading right now, kicks off a series of “training posts” you can follow along with to get your entry in tip-top shape.

Here are some things we’ll be covering:

  • How to write a great description of your store
  • Submitting photos that make your store shine
  • Deciding what’s “cool”

How not to lose all the information you’ve entered, so that you get frustrated and lose your temper and kick the wall and frighten your employees and have to re-enter everything.

We’ll also be here — or more specifically, I’ll be here, with help from my INSTORE overlords — to answer questions and help solve problems as you prep your entry. You should feel free to ask questions in the comments, or to email them directly to This email address is being protected from spambots. You need JavaScript enabled to view it..

Two things to remember this week:

All right! This is very exciting. Check back soon for the next post.

Next time: Eligibility, logging in, and not doing everything at the last minute

*OK, no knives, and we can’t guarantee the slimmer waist, fuller head of hair or increased vigor. But the top five winners in each of our two categories — Big Cool Stores and Small Cool Stores — do get a trophy and will be featured in the August issue of INSTORE.



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Last modified on Tuesday, 10 February 2015 16:12
Josh Wimmer

Josh WImmer has been a contributor to INSTORE since 2006. He has coordinated the annual America's Coolest Stores contest for several years. The job mostly involves pestering jewelry store owners to start their contest entries, pestering jewelry store owners to finish their contest entries, and figuring out computer problems over the phone from hundreds of miles away.

 
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