Trace Shelton

Trace Shelton

Trace Shelton is Editor-in-Chief of INDESIGN Magazine and Contributing Editor of INSTORE. His current favorite topics to cover include social media, marketing, and store environment, but you could also get him excited about merchandising and sales if you’ve got something new to say.

Write on Monday, 23 November 2015 Published in Customer Service

When it comes to Black Friday advice for retailers, many might say, “Hang on tight, cross your fingers and hope nothing goes wrong!”  But this week, I read an excellent blog post from Capterra marketing associate Cara Wood that actually presented some insightful tips I’d never heard before.

Write on Monday, 16 November 2015 Published in Customer Service

Big promises are great for getting people interested.  But if you can’t fulfill them, you’d be better off keeping expectations low.

Write on Monday, 09 November 2015 Published in Customer Service

Find out what animal skins, ancient armor and rock ’n roll have in common.

Write on Monday, 02 November 2015 Published in Customer Service

One of my favorite times to browse social media is the morning after Halloween. You get to see all your favorite folks from the jewelry industry cut loose and...

Write on Monday, 26 October 2015 Published in Customer Service

Scrolling through my Facebook feed today, I came across yet another open invitation to a home jewelry party, this one from a friend of mine selling jewelry by direct marketing company Keep Collective.  And then there’s Silpada, a giant in direct marketing jewelry home parties that has recently launched a fashion collection to go with its sterling silver line.  When I saw this invitation, I thought: Why aren’t more sales professionals from independent jewelry stores doing home parties?