Trace Shelton

Trace Shelton

Trace Shelton is Editor-in-Chief of INDESIGN Magazine and Contributing Editor of INSTORE. His current favorite topics to cover include social media, marketing, and store environment, but you could also get him excited about merchandising and sales if you’ve got something new to say.

Write on Tuesday, 24 February 2015 Published in Customer Service

As America tunes in to the Academy Awards and the beautiful people walking the stage, jewelry fans and insiders tune in just a little more tightly to the bright baubles being sported by Hollywood’s elite. If you want to understand the trends in real time and less than 140 characters, the place to go is Twitter and the hashtag is #oscarjewelry.

Write on Tuesday, 17 February 2015 Published in Customer Service

“Courage plus dreams equals success.”

These words of advice were delivered by Academy Award-winning actress Marlee Matlin during her keynote address at the Centurion Jewelry Show earlier this month, co-hosted by actor Henry Winkler.

Write on Monday, 09 February 2015 Published in Customer Service

When you’ve got 150 or so of the world’s most high-end jewelry manufacturers and designers together in one room, it’s a given that you’re going to see beautiful jewelry, but what you may not realize is that you’ll also see some gorgeous and innovative displays. Here were a few of my favorites:

Write on Monday, 26 January 2015 Published in Customer Service

Have you ever felt excited, happy, frustrated or cautious about an issue/initiative/technology affecting our industry? Have you ever read our magazines and thought, “They should have interviewed me for that story – I could have told them a few things”? If so, we’d love to hear from you.

Write on Monday, 19 January 2015 Published in Customer Service

About 15 years ago, my two brothers and I decided to pool some of our comic book collections and hit the trade show circuit selling comics. Why? Because we loved comics when we were kids, and this was a way to connect to the industry beyond simply reading them. After a few years of traveling all over Texas every few weekends and never doing much more than covering our costs, we gave it up, and our comics sat dormant… until last year, when my 20-year-old son, Rob, talked us into doing a new show in the smallish city of Victoria, TX.