Trace Shelton is Editor-in-Chief of INDESIGN Magazine and Contributing Editor of INSTORE. His current favorite topics to cover include social media, marketing, and store environment, but you could also get him excited about merchandising and sales if you’ve got something new to say.
As jewelry retailers enter the home stretch of the Christmas shopping season, the U.S. Department of Commerce is reporting that retail sales rose 0.7% in November despite a weaker than usual Black Friday and Thanksgiving weekend. The reasons? Cheaper gas and an improving job market.
With the Christmas selling season taking up your every moment, you only have time for quick, easy and effective improvements to your holiday sales game. Here are some good ones I found from around the web.
I’ve known sales training guru and all-around good dude Shane Decker for more than a decade, and I’ve worked with him on his regular INSTORE column since the early days of the magazine. Shane has great sales advice for all 12 months of the year, but I always enjoy his Christmastime selling tips because they’re so spot-on and they’re all about elevating your game to its very best at the most important time of the year. Since today is the 1st day of December, I thought I’d share a few of my favorite holiday sales tips from Shane.
Recently, I’ve been banging the collaboration drum pretty regularly, and that’s because a lot of top jewelers are having great success with out-of-the-box partnerships with like-minded retailers, especially when it comes to events. I spoke to two this week who recently teamed with some pretty interesting partners.