Trace Shelton

Trace Shelton

Trace Shelton is Editor-in-Chief of INDESIGN Magazine and Contributing Editor of INSTORE. His current favorite topics to cover include social media, marketing, and store environment, but you could also get him excited about merchandising and sales if you’ve got something new to say.

Write on Monday, 23 March 2015 Published in Customer Service

Like a lot of people in our industry these days, I’ve been thinking a ton about the changes that technology and consumer behavior are causing for our business.  Not only are consumers better educated on jewelry than ever before, not only do they have access online to most jewelry they might like to purchase, but they are also changing in terms of what jewelry means to them and why they buy it, which in turn is changing what they buy.  (I wrote about some of these changes and my suggested course of action in my blog a couple of weeks ago, which you can read here.)

Write on Monday, 09 March 2015 Published in Customer Service

The JBT recently reported that 612 jewelry retailers closed their doors last year, a 29.4 percent increase over 2013. Meanwhile, a De Beers survey presented at last year’s JCK Show in Las Vegas showed that 18 percent of diamond sales were made online, up from 14 percent the previous year. A few years ago, the number was being reported at less than 10 percent. It doesn’t seem like a reach to think that the number will soon surpass 20 percent and continue to rise from there.

Write on Tuesday, 24 February 2015 Published in Customer Service

As America tunes in to the Academy Awards and the beautiful people walking the stage, jewelry fans and insiders tune in just a little more tightly to the bright baubles being sported by Hollywood’s elite. If you want to understand the trends in real time and less than 140 characters, the place to go is Twitter and the hashtag is #oscarjewelry.

Write on Tuesday, 17 February 2015 Published in Customer Service

“Courage plus dreams equals success.”

These words of advice were delivered by Academy Award-winning actress Marlee Matlin during her keynote address at the Centurion Jewelry Show earlier this month, co-hosted by actor Henry Winkler.

Write on Monday, 09 February 2015 Published in Customer Service

When you’ve got 150 or so of the world’s most high-end jewelry manufacturers and designers together in one room, it’s a given that you’re going to see beautiful jewelry, but what you may not realize is that you’ll also see some gorgeous and innovative displays. Here were a few of my favorites: