Trace Shelton

Trace Shelton

Trace Shelton is Editor-in-Chief of INDESIGN Magazine and Contributing Editor of INSTORE. His current favorite topics to cover include social media, marketing, and store environment, but you could also get him excited about merchandising and sales if you’ve got something new to say.

Write on Monday, 15 September 2014 Published in Customer Service

In an age when people of all ages – but especially Millennials – are so interested in real, authentic experiences and products, it amazes me that the biggest companies with the most resources continue to churn out canned, bland advertising and PR.

Write on Monday, 08 September 2014 Published in Customer Service

Patricia Faber and her husband Edward, co-owners of Aaron Faber Gallery on Fifth Avenue in New York (just up the block from the Museum of Modern Art), are celebrating the gallery’s 40th anniversary this year. The gallery was founded as a showcase for artist-made jewelry, and so the Fabers have carried many different designer lines over the years – some of them, like David Yurman, well before they were household names. I spoke to Patricia recently in regards to a really cool two-day bridal event they put together (more on that in the next issue of INDESIGN), and we also talked about her history with designer jewelry and their upcoming anniversary celebration. Here was a small snippet of our interview.

Write on Monday, 01 September 2014 Published in Customer Service

When Paolo Salamone of Paolo: A Modern Jeweler (Cincinnati, OH) wrote his essay for INSTORE’s December 2012 lead story, he said, “Jewelry needs to become a force in fashion. We should enjoy our jewelry as much as our clothing.” This quest to make jewelry just as desirable as clothing to his customers drives Paolo every day, and one of the byproducts has been the creation of a “mood board” in the store.

Write on Monday, 18 August 2014 Published in Customer Service

Have you ever had a bucket of ice-cold water dumped on your head? Unless you’re a Super Bowl winning coach, you probably haven’t – but now, there’s an even better reason for it.

Write on Monday, 11 August 2014 Published in Customer Service

Yesterday, I finally lost it. I work from home, and my home office does not have a door. Most of the year, it’s fine because my kids are in school. But during the summer, they tend to camp out all over the house and talk, make noise, watch TV or play video games, and basically do all the things that kids do. Unfortunately, noise and activity are kryptonite for a writer/introvert/husband who wants some “alone time” with his wife, and by the end of the summer, my nerves get worn pretty thin. I’ve had to deal with three different requests from two different kids just since I started writing this blog post. The heck with football and cool weather; I’m ready for school to start!