Came across this valuable little nugget of Seth Godin’s (from his book, “The Dip”) on the subject of quitting.
You’ve got a tough four weeks ahead. But every time you’re tempted to take your foot off the gas, to coast a little while telling yourself, “Hey, you know, we do alright — we’ve got good products, and good service, and you know that should be enough” — every time you’re tempted to do that, remember one thing.
Last week, we reached into the INSTORE archives for a list of 15 things you shouldn't say to customers.
And a couple of you out there, quite rightly, wondered why we were telling you what not to say, but not replacing the things we took away with things you couldsay. Anyway, in this week's column, we fill the gap with this oldie-but-goodie feature from INSTORE, circa February 2004, on "Best Opening Lines".
While reading an old issue of INSTORE, I came across a mother lode of phrases to avoid for salespeople. The lines featured here, and the reasons why they don't work, came from the sales experts we've worked with over the years, Leonard Zell, Harry Friedman, and our long-time columnist and selling guru, Shane Decker.
Bob Phibbs, “The Retail Doctor”, gets industry-specific this week, listing seven essential behaviors to building a profitable jewelry store. Catch his full post here.
Here's an identity exercise: Imagine your store as a radio station.
Would it be Top-40, golden oldies, classical music, indie rock, hair metal, avant-garde jazz?
Not everybody loves New York's mayor, Michael Bloomberg, but only an inveterate hater would deny that he has done his job with a uniquely fearless energy for the last 12 years. And that New York today would be a much, much different place if he had never become mayor.
Seth Godin writes here about a recent promotion at Staples in which customers could pay $15 for the chance to save 10% on store items (with only a few off-limit items) over a period of 60 days. The idea behind the offer is that, not only do you make a little extra money now, the customer also has extra motivation to make their next visit (or two, or three) more quickly.
With hurricanes popping up all over the weather map, now seems a good time to share these tips on preparing for natural disaster from Jewelers unBLOCKed.
Just finished an interesting book from Ty Montague called True Story: How to Combine Story and Action to Transform Your Business.