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Don’t Forget Baby Boomers Recognition Day, Plus More Big Dates for June

Including a sweet tip for National Chocolate Ice Cream Day.

Published

4 years ago

May 27, 2020

INSTORE Staff Instore June 2020 Issue

23 The youngest of the Baby Boomers turn 55 this year. True, their headiest spending days are behind them, but with two-thirds of the country’s wealth under their control, they are not a segment to be overlooked (even if marketers seem obsessed with Gen X, Y and Z). On Baby Boomers Recognition Day, ask yourself if your advertising budget is showing America’s most populous generation the proper respect. Nationally, only 5 percent of ad dollars are directed at what is still the country’s single biggest-spending cohort.

1 Try to imagine a world without jazz, ragtime, R&B, rock, soul or hip-hop. To commemorate AFRICAN-AMERICAN MUSIC APPRECIATION MONTH, hit up an appropriate Spotify or Apple Music channel and share a debt of gratitude with your customers.

8 On NATIONAL CHOCOLATE ICE CREAM DAY, find an ice cream business that can print your logo on the container and ship to influencers in the area to enjoy while on a Zoom call, says Megan Crabtree of Crabtree Consulting. Share images from the call on social media.

20 Greet THE ARRIVAL OF SUMMER with a list of important tasks you’ve been putting off. Pledge to do one a day.

This Third-Generation Jeweler Was Ready for Retirement. He Called Wilkerson

Retirement is never easy, especially when it means the end to a business that was founded in 1884. But for Laura and Sam Sipe, it was time to put their own needs first. They decided to close J.C. Sipe Jewelers, one of Indianapolis’ most trusted names in fine jewelry, and call Wilkerson. “Laura and I decided the conditions were right,” says Sam. Wilkerson handled every detail in their going-out-of-business sale, from marketing to manning the sales floor. “The main goal was to sell our existing inventory that’s all paid for and turn that into cash for our retirement,” says Sam. “It’s been very, very productive.” Would they recommend Wilkerson to other jewelers who want to enjoy their golden years? Absolutely! “Call Wilkerson,” says Laura. “They can help you achieve your goals so you’ll be able to move into retirement comfortably.”