Don't throw away time and money.

Want to throw away dollars and time with your marketing efforts?

That's easy, as jewelry marketing specialist Jimmy DeGroot explains in the video below. Just be boring. Make your store sound like every other jewelry business.

No one would do this on purpose, but if you're not careful, it's exactly what happens. Do you use a slogan like "Quality. Service. Value."? Do you brag that you "have the largest diamond ring selection around? Do your salespeople talk a lot about the four Cs?

Then you're probably boring your clients — and becoming less and less relevant to their lives.

In this clip, DeGroot explains how to delight your audience and stay top-of-mind for the long term.

 

Jimmy DeGroot is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at jewelrystoretraining.com and sharing marketing advice through his blog site at jewelrymarketingguy.com


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Something Big Is Missing From Gene the Jeweler's Business

Several somethings, actually. And as in many other cases, the issue is not so much about what the fictional jeweler is doing. It's what he's not doing.


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