This offbeat idea could give you a big boost, says Jim Ackerman.

During the holidays, jewelry customers run the risk of buying something the recipient doesn't actually like.

You'd think, then, that a store gift card might be the perfect solution.

So why doesn't anybody buy them?

In the video below, marketing specialist Jim Ackerman notes that it's a time of year when jewelers are running many other special offers. Gift cards, meanwhile, are purchased at full price.

So why not discount your gift cards? The strategy "could have a tremendous impact on your sales this holiday season," he says.

In the video, Ackerman offers his reasoning plus a few tips and tricks to make the idea work.

Learn more: