It's not enough just to make a living — you want to have fun while running your jewelry business, right?

In the video below, marketing specialist Jimmy DeGroot counts down the top 10 things the happiest jewelers do. He outlines strategies ranging from staying engaged to looking the part to becoming a student of human nature.

Take a look:


JIMMY DEGROOT is a jewelry store manager who has been in the business for over 20 years. Now he spends his time training teams around the world at and sharing marketing advice through his blog site at