Take our poll.

There's more than one way to sell a diamond. But at some point, it comes down to communicating the value proposition of the gemstone at hand.

Quite often that means talking about cut, clarity, color and carat weight.

Your customers may be familiar with the four Cs, and if not, chances are you spend some time educating them on these crucial attributes.

But is there one quality in particular that you find yourself discussing more than the rest? Which quality piques the interest of your clients?

In other words, what is your favorite C for selling diamonds?

Take our poll and be sure to follow us on Twitter!

 
SPONSORED VIDEO: FACET BARCELONA

Facet Barcelona: Behind the Scenes Video

Take a look at the action behind the scenes at the recent photo shoot for Facet Barcelona. The company celebrates its 30th anniversary this year as a trusted, leading international designer, manufacturer and distributor of fine jewelry. Learn more at facetbarcelona.com ➡

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