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Bridal jewelry gets a lot of attention, and for many jewelers, there's nothing quite like selling a high-dollar diamond.

But there's more than one way to run a jewelry store, and not everyone seeks to make engagement rings their primary business line. Plenty of jewelers are just excited about areas such as custom design, brands/designers and even fashion jewelry.

There's also the fact that what's hot today might not be that way tomorrow. Successful retailers adapt with the times.

How about you — what makes your store tick? We'd like to know the most important category of jewelry for your business today.

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