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The stereotypical jeweler carries lots of diamonds, but that's not the only way to run a successful store.

Some carry only a limited number of diamonds, and others build their business on other types of jewelry entirely.

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GENE THE JEWELER

Something Big Is Missing From Gene the Jeweler's Business

Several somethings, actually. And as in many other cases, the issue is not so much about what the fictional jeweler is doing. It's what he's not doing.


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