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The stereotypical jeweler carries lots of diamonds, but that's not the only way to run a successful store.

Some carry only a limited number of diamonds, and others build their business on other types of jewelry entirely.

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SPONSORED VIDEO: FACET BARCELONA

Facet Barcelona: Behind the Scenes Video

Take a look at the action behind the scenes at the recent photo shoot for Facet Barcelona. The company celebrates its 30th anniversary this year as a trusted, leading international designer, manufacturer and distributor of fine jewelry. Learn more at facetbarcelona.com ➡

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