Take our poll.

Every jeweler wants to operate a cool business, but what does that really mean?

Perhaps your definition of a cool store is one that makes huge profits. Or maybe it has more to do with atmosphere, customer satisfaction, or unique offerings.  

We'd love to know: What one word best describes a "cool jewelry store" to you?

Take our poll and be sure to follow us on Twitter. Also, be on the look our for our big America's Coolest Stores reveal, coming very soon!

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