The fictional Gene once again shows us what not to do.

You may recall that Gene the Jeweler's jewelry story changes a lot of watch batteries. And at $5 a pop, it's hardly the world's most profitable business line.

In today's video, we get a little more insight into the situation as the fictional Gene gets his employee to talk about the customers who come in for battery replacement. And we hear a pretty gross term: wrist cheese.


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Yep, Gene's store apparently deals with wrist cheese quite a bit. And the more Gene talks about his watch-repair operation, the more it seems like a service he shouldn't even be offering, given the low, or possibly nonexistent, margins.

What do you think?

Watch the video: