Nordstrom's draws families by teaching an essential childhood skill.


Sign promoting Nordstrom's shoe-tying sessions.

Want to draw more children to your store? Once again, it's time to get a little inspiration from that frequent generator of retail best practices, Nordstrom's. The innovative retailer offers monthly shoe-tying classes for children in its stores. Classes are held monthly and spaces can be reserved via a sign-up sheet. Participants completing the session receive a certificate and a "special surprise". Great idea, that won't require much investment, appeals to both children and families, and could bring new customers into your store. Give it a try. How about a monthly charm bracelet design course for kids?

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