Jewelers and marketers don’t necessarily agree.


INSTORE: THE BIG SURVEY This company is “hard to beat,” said one respondent.
SPONSORED STORY Brought to you by Jewelers Mutual The overall number of reported crimes against jewelers has declined. But one type of crime remains a major concern for retail jewelers.
HEADLINES: INDEPENDENT JEWELERS It was a local landmark.

INSTORE: COOL STORE Strange things can happen when you renovate.

HEADLINES: LEGAL Two customers sued the jeweler.

PROMOTED HEADLINES

Stay off your cellphone, for starters.


INSTORE: THE BIG SURVEY INSTORE readers share their secrets for garnering social media attention.

HEADLINES: RETAIL Jewelry cases were “tossed around like dominoes.”

INSTORE: ASK INSTORE And other questions you’re asking.

HEADLINES: CRIME “Finders keepers” doesn’t apply.

Jewelers want this name in their cases.


HEADLINES: CELEBRITIES “He told me pressure makes diamonds.”

HEADLINES: DIAMONDS Should you believe the hype?