Exclusive: The Engaging Colin Cowie Talks about Platinum Bridal Jewelry
Written by Lorraine DePasque
I first met Colin Cowie last week at a jewelry media preview in New York City, hosted by Platinum Guild International USA (PGI-USA). We’d spoken briefly on the phone about ten years ago when I was researching an article, but I didn’t bother mentioning that to Mr. Cowie, as I knew he wouldn’t remember. After all, he’s a busy guy—party planner to the stars, author of 11 books and, when it comes to designing elegant and interesting weddings, in particular, one of the most recognized experts in the world.
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See Lorraine DePasque's exclusive video interview with celebrity wedding planner Colin Cowie, who was recently named as a spokesman for Platinum Guild International USA. Cowie discusses the best choices for modern brides in platinum engagement rings, wedding bands, as well as other jewelry for the big day. He also provides his thoughts on what a woman should look for when picking a wedding ring, and what a groom-to-be should try not do when choosing a ring for his future bride.
My third and final installment recapping the “Strategies for Advertising Designer Jewelry” panel from The SMART Show will cover advice shared by Michael Finn of E.B. Horn (Boston, MA), one of our “Eight-Figure Independents” in INDESIGN’s Mar/Apr lead story. E.B. Horn has been in business since 1839 – six years before my home state of Texas joined the Union. Nevertheless, the store’s marketing practices are anything but “old school.” Here was some of the advice Michael shared:
