Some of the best advertising creative has been written by people who were nearly completely loony. Whoever came-up with “Movember” was a genius, but can you imagine his or her presentation to the board of directors at the Men’s Health Institute? “You see, since mustaches are so traditionally manly, we tell guys to grow mustaches in the month of November, except we’ll call it MOvember and …”
You know the knuckleheads. They’re the customers who want you to change the way you do things – the way that makes 99% of your customers very happy – just for them. They’re the complainers on news websites or Facebook who blame a single person for a very complex problem (i.e., “It’s all Obama’s fault”). They’re the ones who can’t see the forest for the trees.
According to a recent survey that received wide media play, 78 percent of Americans think stores should not play Christmas music until after Thanksgiving, and 75 percent want retailers to hold off on the holiday decorations until they have managed to recover from the big turkey weekend.