This week, a few random-ish thoughts that could possibly be of use in running your business (or living your life):
Houston’s high-profile Zadok’s Jewelers was featured fleetingly on the local TV news Monday night, when a KHOU 11 reporter consulted the family-owned business as experts on what a 10-carat diamond ring looks like. Zadok's was happy to oblige, allowing reporter Shern-Min-Chow to try on a seriously blingy ring.
As I start gearing up for all of the draw-dropping jewels I expect to see at Couture and JCK and getting ready to do a story on engagement rings for INDESIGN and alternative bridal rings for INSTORE print magazines, I read a great article in The New York Times Style Section “Weddings and Celebrations”.
A favorite marketing ploy of stores with large, experienced staffs is to tally up their employees’ years in the business and boast they have a “combined 95 (or 140 or 200) years of jewelry experience.” Well, old hands, bow before the Brain Squad – because based on that kind of math, our 350 regular respondents have more than ten thousand years of industry experience. When they speak, you should listen, such as when we asked them in our latest survey how they were dealing with the current volatility in the price of gold.