Engaging the New Affluence: 12 Ways to Stay Flexible
The Plumb Club hosted a webinar recently that examined today’s changing consumer, shifts in demographics and how jewelers can meet their customers’ evolving expectations. Panelists included luxury market consultants Pam Danziger of Unity Marketing, Kate Peterson of Performance Concepts, and Martin Hurwitz for MVI Marketing.
Are you a traditional jeweler who’s thought you might want to get into selling designer jewelry but you have no idea where to start? Tom Dougherty of Studio 2015 in Woodstock, IL was in that very position recently, and he shared his story at the SMART Show alongside consultant Andrea Hill of Hill Management Group and moderator (and designer advocate) Cindy Edelstein of Jewelers Resource Bureau.
The rules are simple: fill in the blank and then sit back and enjoy as hundreds and hundreds of responses from other jewelers flow in. (Okay, responses from three other jewelers and editor David Squires. That's a hint, jewelers. Participate. It's fun!)