Cool Website: Saks Fifth Avenue
Venerable luxe retailer boasts the most user-friendly site on the Web.
Published in the January/February 2012 issue
Saks Fifth Avenue,opened in 1924, was conceived as a specialty store that would become synonymous with fashionable, gracious living. Saks.com launched in 2000 with a goal of providing a personalized shopping experience.
1WHY IT’S EXCEPTIONAL: Possibly the most user-friendly retail site on the Web, Saks organizes designer product by every conceivable method, and also connects with social media.
2WHY IT WORKS FOR THE BRAND: While known for its luxury brands, the Saks website shrewdly promotes affordable gifts — by price point, designer, category, and even by occasion and recipient.
3 MORE GREATNESS HERE: Every product includes two views: one as stand-alone, and the other as seen on the human figure. Each product can also be zoomed and panned for more detail.