When you spend 20 years watching people shop, you learn a thing or two about what makes a retail environment successful.
Best-selling author Paco Underhill and his team did just that, and the resulting book, “Why We Buy: The Science of Shopping,” is a fascinating (and sometimes surprising) look at how companies design in-store experiences to make consumers want to buy more goods, more often.
If a client list is any indication of Underhill's ability to improve a company's bottom line, Paco clearly knows his stuff. Through his behavioral research firm Envirosell, he helps household names like Microsoft, McDonald's, adidas and Estee Lauder optimize their commercial environments.
He's also a regular contributor to The Wall Street Journal and The New York Times — and he'll be speaking live at The SMART Show in April.
Paco's bringing his energy and passion to our opening keynote session on Saturday, April 18, at 8:30 a.m. His talk — as entertaining as it will be informative — will give you concrete ideas for creating a physical environment and store personality that fit the needs of your market. It's part art, part science, but get it right and your business will soar.
"Paco has been a huge source of inspiration for INSTORE fans for years," says Cindy Chandler, associate show director. "We're excited to give our audience the chance to learn some valuable ideas directly from the man himself. For jewelers interested in learning new ways to increase their bottom line, this is one event that can't be missed."
Learn more about Paco at envirosell.com, and register for the SMART Show <a href="/http://smartjewelryshow.com/retailers/register-now?utm_medium=email&utm_campaign=Paco+Underhill+to+Speak+at+The+SMART+Jewelry+Show&utm_content=Paco+Underhill+to+Speak+at+The+SMART+Jewelry+Show+CID_e31928effb4fc78821feec6f48c661a6&utm_source=Campaign%20Monitor%20emails&utm_term=REGISTER%20FOR%20THE%20SMART%20SHOW%20TODAY" target="_blank">here</a>.