Don Saltmarsh Joins Jewelers unBLOCKed as New Relationship Executive

 

(Press Release) NEW YORK, NY – Jewelers unBLOCKed has announced the appointment of Don Saltmarsh as its relationship executive. Utilizing his 15-year career in business development, financial management and risk management, Saltmarsh will be responsible for expanding the Jewelers unBLOCKed program.

Saltmarsh comes to Jewelers unBLOCKed on the heels of his executive vice president position at Cornell Group, which specializes in risk management, insurance and human capital solutions. Before Cornell Group, Saltmarsh worked in a business development role with Willis Towers Watson. He functioned as a key player for the company with his insurance know-how and ability to assist companies in understanding the complex risks they face while helping them intelligently mitigate these risks. As the director of business development at Underwriters Laboratories, Saltmarsh was influential in maintaining strong relationships with key personnel by way of tactical analysis, planning and business direction.

Saltmarsh graduated from the University of Massachusetts with a Bachelor of Science degree in business management and a minor in finance. He also holds a taxation license.

“With his extensive experience, reputation and business acumen, Don is exceptionally qualified to contribute to the expansion of our platform and continued growth of Jewelers unBLOCKed,” says Patricia Low, Jewelers unBLOCKed president and CEO. “We look forward to enlarging our footprint in the luxury space, particularly the jewelry industry, through Don’s unique skillset.”

“I am excited to join the Jewelers unBLOCKed team, and I look forward to the opportunities we have before us,” Saltmarsh says. “I’m eager to utilize my experience and industry relationships to not only keep a strong hold within the jewelry sector, but to broaden our reach to other facets within the luxury industries in the years to come.”


Scott Kay Rolls Out New Visual Identity, Advertising Campaign

 

(Press Release) TEANECK, N.J. – Engagement ring brand Scott Kay is embarking on new marketing strategies following its acquisition by Frederick Goldman and the passing of its namesake founder.

The brand has modernized its visual identity with the implementation of its new signature purple hue. Paying homage to the regality and prestige of the brand’s designs as well as strengthening Scott Kay’s rich expression of romantic love, the hue can be found across all assets including updated packaging, in-case displays, website, social media, marketing collateral as well as in the brand’s latest revived advertising campaign titled, “A Life Together.”

The new advertising campaign, launched this winter, celebrates the core messaging of the brand which evokes romanticism, togetherness and the promise of devoting one’s life to a loved one. To reinforce the new visual identity, the brand has fully revamped its current website, www.ScottKay.com, as well as its social media channels to reflect an elevated and dynamic vision of the artistry of Scott Kay.

In addition, Scott Kay has announced a partnership with the Fashion Institute of Technology that will begin in January of 2017. It has also introduced its first-ever consumer packaging, offering a distinctive box for all those who purchase a ring.

“For us, it was important that we preserved what Scott Kay was known for, but also make steps towards its growth in the future,” says Jonathan Goldman, CEO of Frederick Goldman Inc. “Scott was a true artist whose excitement, love and commitment could be seen throughout all of his designs. We supported this artistic vision with an upgrade in the areas of manufacturing, sales and marketing to ensure that every single brand touchpoint communicates luxury.”

Looking ahead, greater focus will be put on precious metals, specifically platinum, which will pay tribute to Scott Kay’s history of reviving this precious metal in the bridal industry. The introduction of original designs will continue to be inspired by the brand’s archives. Chief Merchandising Officer Susan Chandler, who leads the creation of collections adds, “The artistry that can be found in the archive will help to evolve the brand and its designs into the future. We are excited to see where this will lead us.”

For more information, contact Kaitlin Derkach, The Promotion Factory, at This email address is being protected from spambots. You need JavaScript enabled to view it. or 212.217.9065.


Tacori Launches Direct-to-Consumer Online Ordering

 

(Press Release) LOS ANGELES – As Valentine’s Day approaches, Tacori has launched online ordering for U.S. consumers.

“This is an exciting opportunity to deliver a modern Tacori shopping experience to more customers,” says Paul Tacorian, Tacoris’ president of sales and marketing. “We’re thrilled to be able reach more customers through the scale of the internet, while also developing deeper relationships through the enhanced online experience.”

The foray into online shopping is a first for Tacori, which recently was named one of the top five most visible jewelry brands in America by InDesign magazine alongside Tiffany & Co., Cartier, Bulgari and David Yurman.

The Tacori.com shopping selection features a collection of both men’s and women’s fashion jewelry, which will be available for customers in the United States to purchase directly from the brand.

The selection of Tacori engagement rings and wedding bands will not be available for purchase through the website, but rather, will be available exclusively throughout the United States, Canada and the United Kingdom via its retail partners.

Initiating online shopping capability augments Tacori’s upgraded website functionality, which launched in May of 2015 as a fully responsive storytelling site that delivers an immersive experience for consumers while showcasing the craftsmanship and quality of Tacori jewelry.

To explore the TACORI “Valentine’s Gift Guide”, visit www.tacori.com.


Jewelers of America Political Action Committee Raises $26K in 2015

 

(Press Release) NEW YORK, NY – The Jewelers of America Political Action Committee (JAPAC), the only PAC that supports the fine jewelry industry in Washington, D.C., raised $26,680 in 2015. Through JAPAC, individual Jewelers of America members can join with other jewelry businesses in contributing to candidates for office at the federal level, who understand the interests of the jewelry industry.

JAPAC received a huge boost of financial support from JA Board members when – in response to a fundraising challenge – they raised $16,450 at the July Board of Directors meeting. It was the biggest single day of fundraising in JAPAC’s history.

“I applaud JA’s Board of Directors, who came together to give JAPAC a critical boost,” says David J. Bonaparte, JA’s president and CEO. “With key issues like sales tax fairness being considered by Congress, jewelers’ voices must be heard on Capitol Hill.”

“JAPAC gives the jewelry industry a platform to have a collective voice on issues,” says Jenny Caro, JAPAC chair and co-owner of Jewelry By Designs in Woodbridge, VA. “These funds are an important tool in preparing JAPAC for the essential 2016 election year.” Caro has served on JA’s Board since 2013.

For more information about JAPAC as well as key legislative issues that Jewelers of America is tracking, visit www.jewelers.org/japac.