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Silver Promotion Service Appoints Luxury Brand Group For PR and Brand Development

(Press Release) New York, NY – Silver Promotion Service (SPS) has announced the appointment of Luxury Brand Group (LBG) as its agency of record for public relations and brand development.

SPS has been a client of the Los Angeles-based LBG office, focusing on celebrity product placement, since April 2015. The New York office of LBG was opened in August 2016. Commenting on the appointment, Michael Barlerin, SPS director, said:

“We are delighted to expand our relationship with Luxury Brand Group. We have been very pleased by the product placement work of the Los Angeles showroom. Their establishment of a New York office will enable us to work with them on more strategic messaging. Two examples would be communicating to the industry the proven performance of silver jewelry as the optimal self-purchase jewelry category and the role silver jewelry can provide for wedding party events. We will also look to LBG to lend support as SPS seeks to grow the number of participants in the ‘Savor Silver’ program.”

LBG President and CEO Frank Proctor, said:

“We are looking forward to working with the talented team at Silver Promotion Service. We value the efforts of SPS and feel that we understand their messaging, ideals, and targets and will communicate this to our relationships with consumer, trade and bridal editors. The days to come will be a new and exciting journey for SPS – we are eager to assist in their progress.”

Introduced in 2008 by The Silver Institute, the mission of Silver Promotion Service is to enhance the image of and stimulate demand for silver jewelry in key markets through various programs offered to its Savor Silver participants. Member categories include ‘Designers of Distinction’, ‘SilverMark Partners’ and the recently introduced ‘Silver Style Partners’.

Established in 2004, Luxury Brand Group is a full service brand communications agency with offices in Southern California and New York City.

JA New York Show Announces Expansion Of New Designer Gallery Into Spring Event

(Press Release) New York, NY — In 2017, the JA New York Show’s popular New Designer Gallery is entering its 40th year. In celebration of this banner year, and due to increased popularity of the New Designer Gallery among designers, retailers and press, JA New York has announced that it will extend the initiative to both the Spring and Summer shows. What began as an unprecedented vision by its founder, Mort Abelson, has evolved since 1977 as the launch pad for a number of the world’s most highly respected designers.

“Mort had an idea that was considered radical at the time, and based on this idea, he encouraged those first pioneering designers to leave the comfort of their craft and gift-focused worlds and enter the world of a true fine jewelry environment,” said Drew Lawsky, group show director of JA New York Shows. “By giving those first designers access to traditional fine jewelry stores, what Mort essentially accomplished was a total transformation of the industry as a whole. These designers placed a premium on creativity and craftsmanship and not just the weight of the materials they used. By launching and nurturing the New Designer Gallery, retailers, and ultimately consumers, started to identify and demand designs with a distinct, individual point of view.”

The first New Designer Gallery showcases came at a time when the zeitgeist could never have conceptualized a jewelry designer becoming a widely recognized brand. However, that’s exactly what happened with artists like David Yurman, Penny Preville and Barry Kiselstein-Cord, who exhibited in the New Designer Gallery in 1977, 1978 and 1979 respectively. They, along with their fellow exhibitors, turned a world of gold-by-the-weight and stones-by-the-carat into a world of art, feeling and eternity — a world that continues to thrive today. By championing jewelry artists as commercially viable, Mort Abelson broke down barriers for generations of designers to follow.

“Designers accepted into the New Designer Gallery have a very unique opportunity to enter into an established, fine jewelry exhibition,” said Liz Kantner, an independent consultant who works with the JA New York team to select the section’s designers. “The friendships they develop with their fellow artists, the knowledge that they gain from others in the industry, and the relationships they form with retailers and press are invaluable to the future success of these brands. I am honored and excited to be a part of curating this incredible section of the JA New York Show, and I’m thrilled to be able to showcase this amazing, rising star talent at both the summer and spring shows!”

Just as they have since that first section on the balcony of the Hilton Hotel in 1977, JA New York continues to celebrate designer talent with their New Designer Gallery. Traditionally only held during the Summer show, as an homage to the initiative’s 40-year legacy, the New Designer Gallery will now take place during both the Summer and Spring shows, beginning at the March 2017 event (March 12-14). Open to any designer who has not yet exhibited in a fine jewelry show, JA New York provides participating designers with additional promotional opportunities and ongoing support throughout the show and beyond.

For more information about the New Designer Gallery, contact Michelle Orman at (646) 302-5521 or via email at This email address is being protected from spambots. You need JavaScript enabled to view it.. To submit an application to exhibit in the New Designer Gallery, contact Liz Kantner at This email address is being protected from spambots. You need JavaScript enabled to view it..

Stuller First in US To Offer Certified CanadaMark Melee

(Press Release) Lafayette, LA – Stuller Inc. is partnering with Dominion Diamond Corp. to introduce CanadaMark melee diamonds to the North American market. The supplier is the first to offer these stones in the U.S.

“Stuller has always carried melee diamonds, but now through the CanadaMark melee program, we’ll be able to offer our customers natural melee that has been tracked from mine to market,” said Stanley Zale, vice-president of diamonds and gemstones. “The CanadaMark melee is an addition to Dominion’s CanadaMark hallmark program for certified diamonds that was rejuvenated three years ago.”

“The program will track melee diamonds in batches through audited processes at every stage from country of origin to polished stone,” Zale said. “Because of its size, melee is rarely tracked, so this is a big deal.”

CanadaMark melee from Stuller is:

  • Responsibly mined in Canada’s Northwest Territories.

  • In full compliance with the Canadian Diamond Code of Conduct.

  • Natural and untreated.

“At Stuller, our goal has always been to provide our customers with complete product offerings in the most environmentally conscious way possible,” said founder and CEO Matt Stuller. “With remarkable gem-quality properties and now traceable origins, CanadaMark melee will help us in meeting that goal.”

Jim Pounds, Dominion Diamond Corp.’s executive vice president, diamonds, added, “Our market research shows that there is strong demand for natural and traceable diamonds from Canada. This is especially true for the millennial consumer audience that values ethical sourcing.

CanadaMark melee is an exciting addition to our existing program, and we at Dominion look forward to building out this partnership with Stuller.”

Learn more about CanadaMark diamonds at

Industry Groups To Study US Rough Diamond Trade

(Press Release) The Diamond Manufacturers and Importers Association of America and the U.S. Kimberley Process Authority announced their plan to conduct a joint research project to study the trade in rough diamonds in the U.S.

The study will educate the members of both associations about the activity and nature of U.S. imports and exports of rough diamonds. The plan is to better serve industry by gathering hard data about the trade in rough diamonds to better understand the market forces driving rough diamond imports and exports.

The scope of the research will include information about market trends, valuation, import and export flows as well as source.

The research project will be conducted by Dr. Martin Hochbaum and Cecilia Gardner, directors of the USKPA, along with Jeffrey Fischer, representing DMIA.

“Cooperation from the rough diamond industry to assist in this research project will be key to its success”, said Ronnie Vander Linden, president of DMIA. “All members of DMIA are urged to cooperate when contacted by the research team.”

More Than 55,700 Buyers Attended The September Hong Kong Jewellery & Gem Fair

(Press Release) The September Hong Kong Jewellery & Gem Fair capped its 34th edition on Sept. 19 with 3,615 exhibitors from 55 countries and regions.

The trade fair brought 55,768 unique buyers from 147 countries and regions. Celine Lau, director of Jewellery Fairs, UBM Asia, noted that the traffic remained optimistic and centered on large carat diamonds, precious stones, South Sea pearls, fine finished jewelry, tools, packaging and equipment.

“We observed that the number of quality buyers remained steady at this edition; their presence is an encouraging sign that points to the jewelry industry’s continued development and significant growth,” Lau said.

Certain countries showed growth in visitor numbers. Among them were India, up by 423 visitors, about a 14 percent increase from last year; Myanmar, up by 196 visitors or roughly 75 percent over last year; Belgium, up by 106 buyers or around 32 percent over last year; Australia, up by 80 visitors or roughly 12 percent over last year; Japan, up by 78 visitors or 6 percent over last year; the United Kingdom, up by 76 visitors or roughly 22 percent over last year; and Israel, up by 66 visitors or roughly 25 percent over last year.

Commenting on the fact that 70 percent of the total number of visitors was from outside Hong Kong, Lau says this makes the September Fair a very good barometer of business sentiment. She added that the September Fair takes the lead in setting agenda that would contribute to the development of the jewelry industry. As such, this edition saw the launch of a new initiative, called the “Declaration Programme on Exhibits of Natural Diamond.” Participants in the program had on display at their booths a “Declaration Programme on Exhibits of Natural Diamond” poster, which demonstrated clearly to buyers that diamonds from these exhibitors were natural. This program provided an easier and quicker way for buyers to make an informed decision when purchasing diamonds. Participants in the program were members of global diamond trade organisations, including the Diamond Federation of Hong Kong, the Antwerp World Diamond Center, Belgium, and the Israel Diamond Institute.

Wolfram Diener, senior vice president of UBM Asia, said at the press conference: “It is in our interest, and in the industry’s interest, that we provide a healthy and professional business environment. The program ensures that buyers get the proper, sufficient information about the products being offered at our fairs. We know there is a market for both natural and synthetic diamonds, and we want to be a platform for both. We are happy to have both at our show, but it is important that the buyers are well informed.”

Lau added: “The feedback from the participants regarding this initiative was positive. They acknowledged that we are going in the right direction.”

Participants also saw improved security measures on ‘Identity Verification at Entrance’ in place; UBM Asia initiated the enhancements last year.

During the September Fair, nine seminars, one diamond auction, two pearl auctions, one conference, four jewelry parades and other special events were held at AWE and HKCEC.


Next year, both the June Fair and the September Fair will reach new milestones: the June Fair will celebrate its 30th anniversary while the September Fair will celebrate its 35th anniversary. “We are planning some new features that will further enhance buyer experience at our shows,” said Ms Lau. “We will launch a new theme pavilion named CORE, which will be located in Hall 1C-E at the HKCEC. It will house esteemed fine finished jewelry companies that have supported the Jewellery & Gem Fairs, and consider Hong Kong as the platform from which they grow their business. In the process, they have helped propel the city and witnessed its rise as a global jewelry industry powerhouse. The pavilion is a must-visit for jewelers in search of the world-class jewelry and excellent service Hong Kong is known for.”

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