In our upcoming April issue, managing editor Eileen McClelland has this amazing story on the new rules of selling to the new generation. From young shoppers in their 20s and here on out, the rules have changed as to their expectations of service, product knowledge, price and selection.
Something Big Is Missing From Gene the Jeweler's Business
Several somethings, actually. And as in many other cases, the issue is not so much about what the fictional jeweler is doing. It's what he's not doing.