Thursday, 15 March 2012 17:15

The Next Generation Is Here

In our upcoming April issue, managing editor Eileen McClelland has this amazing story on the new rules of selling to the new generation. From young shoppers in their 20s and here on out, the rules have changed as to their expectations of service, product knowledge, price and selection.

Published in Customer Service
Thursday, 08 March 2012 18:55

Know Gold's True Value

A fantastic way to get customers to understand the value and long-term investment in a piece of fine gold jewelry is to help them better understand the value of gold.

Published in Customer Service


Something Big Is Missing From Gene the Jeweler's Business

Several somethings, actually. And as in many other cases, the issue is not so much about what the fictional jeweler is doing. It's what he's not doing.

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