I’m not sure why I always have oddball retail experiences.
Maybe because I am so conscious of the do’s and don’ts of retail sales now.
I think we’re a little obsessed here at SMART Work Media with the concept of having a superpower. Probably because we all have so much we’d like to accomplish, both at work and our personal lives, that we need super powers, or at least super energy and a dual identity.
We’ve got a story coming up about what’s “awesome” about being in the retail jewelry business.
Here are five of my favorites, from among 50 you’ll find in print in INSTORE in May, to add a little inspiration to your day. Please feel free to comment — and add what’s on your own list.
Who doesn’t want to be cool?
After all, it means “fashionably attractive or impressive.”
Other synonyms? Stylish, chic, up-to-the-minute, sophisticated, trendy, funky, with it, hip, happening, groovy, deserving, out-of-this-world, etc., etc. Crackerjack and copacetic, even.
For INSTORE’s big story in March about how to find new groups of potential customers, several Brain Squadders told me about their efforts to reach young customers, and mentioned the importance of bracelets and charm collecting.
I’ve been working on an article for INSTORE’s April Big Story about digital marketing, and I noticed in recent surveys that many of our Brain Squad members report being either too busy or too intimidated by technology to employ digital marketing techniques. Others just don’t believe it works. At all.
The American Gem Society and AGS Laboratories announced last week that Ruth Batson, CEO of both organizations, will retire in June 2017. She has been a part of AGS for 23 years, which represents her entire career in the jewelry industry.
If selling color presents a challenge to you and your staff, consider approaching it from a primal level. Color, says Douglas Hucker, CEO of the American Gem Trade Association, naturally stirs emotion.
Here’s an e-commerce development that caught my attention this week:
A company called TV Runway is in the midst of negotiating with TV networks to enable viewers of websites like Hulu, ESPN.com, etc., to shop for jewelry and clothing items worn on their favorite shows.
Something Big Is Missing From Gene the Jeweler's Business
Several somethings, actually. And as in many other cases, the issue is not so much about what the fictional jeweler is doing. It's what he's not doing.