Eileen McClelland

Eileen McClelland

Eileen McClelland is the managing editor at INSTORE Magazine.

Write on Tuesday, 09 February 2016 Published in Best Practices

If selling color presents a challenge to you and your staff, consider approaching it from a primal level. Color, says Douglas Hucker, CEO of the American Gem Trade Association, naturally stirs emotion.

 

Write on Tuesday, 02 February 2016 Published in Best Practices

Here’s an e-commerce development that caught my attention this week:

A company called TV Runway is in the midst of negotiating with TV networks to enable viewers of websites like Hulu, ESPN.com, etc., to shop for jewelry and clothing items worn on their favorite shows.

Write on Tuesday, 19 January 2016 Published in Best Practices

INSTORE’s March issue will include an article on the topic of where and how to find groups of customers who may be “hiding in plain sight.”

Write on Tuesday, 12 January 2016 Published in Best Practices

When Susan Eisen, owner of Susan Eisen Fine Jewelry and Watches in El Paso, TX, contemplated Christmas 2015, the mental picture was unnerving.

She had learned that two competing stores were planning major going out of business sales.

Write on Tuesday, 05 January 2016 Published in Best Practices

If you’re the kind of leader who always “trusts your gut,” you might want to read “Outsmart Your Biases,” one of the highly useful articles featured in the book “HBR’s 10 Must Reads: The definitive management ideas of the year from the Harvard Business Review.”