Do You Or Don't You?

I bought a new microscope that hooks up to a monitor. I showed a customer the crack in her diamond (she bought elsewhere) and sold her a new stone. — Cathy Cook; Cathy Cook Jewelry, Vidor, TX

A laser welder. If you don’t have one, you have no idea what you are missing. — Gary Youngberg; Ames Silversmithing, Ames, IA

We invested in a large flat-screen monitor for our showroom floor that features a constant array of past custom pieces. Our custom business doubled! — Denise Oros; Linnea Jewelers, La Grange, IL

The Edge POS system. We were up and running in a few days and the system has been beyond expectations. — Scott Lescourt; Scottsdale Fine Jewelers, Scottsdale, AZ

CounterSketch has helped close some very important sales for us. Stuller has been very helpful when there is a difficult modification. — Ed Menk; E.L. Menk Jewelers, Brainerd, MN

I bought an iPad. It has been wonderful to be able to show customers items from websites. — Sue Parker; Nyman Jewelers, Escanaba, MI

We bought a digital camera and light box to take images for our website. — Chris Arends; Aires Jewelers, Randolph, NJ

Signature engraving machine. It brought my engraving business to the next level. — Elliott Herzlich; Elliott’s Jewelry, Tyler, TX

We bought an electronic, full-color and motion billboard sign for outside the store. — Mark & Monika Clodius; Clodius & Co. Jewelers, Rockford, IL

We do see the need to invest in this area but so far have not found the right person to guide us in purchasing the correct software and hardware. — Sanjay Rupani; Gold Coin Inc., Laredo, TX

I make handcrafted jewelry with pliers and wire. Don’t need anything high-tech. — Janne Etz; Contemporary Concepts, Cocoa, FL

We invested in a Gemvision/Revo mill five years ago. Just now thinking of upgrading. — Kari Akers; Akers Diamond Galleria, Topeka, KS

This story is from the February 2012 edition of INSTORE