1. Superfit any ring design

Jewelers and custom designers can now download a design template that allows Superfit’s technology to be incorporated into any ring’s construction. The “patch” can be added during the CAD design process, eliminating the seams, solder and scrap metal that can result from trying to fit the company’s hinged mechanism after the piece is finished. *  Information: www.superfitinc.com

2. Magic wand

With the Gem-Where RFID system from Kassoy, do a full inventory or spot checks by simply waving a magic wand over a case or jewelry tray. The system includes a Radiant inventory reader and wand, a desktop reader, RFID jewelry tags and RFID software. Prices for the system must be quoted by a Kassoy sales representative. * Information: (800) 452-7769 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Search Has Just Begun
A new website-based tool places online ads on up to 15 search engines. Plans start at $99 a month and cover pay-per-click costs. * Information: MySearchEngineAds.com

iPhone Daily Sales Alerts
Octahedron, the makers of Swim software, has released an iPhone module that alerts owners and managers of the day’s sales key financial figures as soon as they are tallied. Perfect for the storeowner who is on vacation or away from the store. * Information: www.getswim.com.

Stay Fresh
Avalon Solution’s turnkey e-commerce solution promises to take out much of the time and hassle involved in “continuously updating a website so that it remains fresh with high quality jewelry and seasonable images and content,” says Rajeev Pandya, partner at Avalon Solution.  * Information: (800) 622-2744 or www.AvalonSolution.com

Time Your Buying
ARMS has released Intelligent Open to Buy to help jewelers eliminate cash-flow problems and to control buying. Guided by the store’s sales data, it provides suggestions on when to buy and when to wait.* Information: (800) 228-9073 or www.armsusa.com

Local Leads
540 Interactive has unveiled a locally focused online lead-generation system for retail jewelers. The system was developed to help brick-and-mortar jewelry store owners attract qualified customers within a predefined geographic area. * Information: www.540interactive.com

Looking for a way to write off the expense of your shiny new iPad? Try these suggestions:

Presentation tool: The iPad’s perfect for showing images or videos during a sales presentation. We can see some of the bigger manufacturers creating iPad-customized videos for sit-down presentations to customers.

Portable portfolio: For custom designers, the iPad promises to be a cool way to show past work and new designs to clients.

Low-cost kiosk: Stylishly replace your “sign-up-for-our-mailing-list” sheet.

Learning tool: Staff can use it to watch training videos.

Remote business management tool: (Our favorite.) Imagine relocating to the Turks and Caicos Islands and running your store remotely, with all your important business information live and just a flick of the finger away.

This story is from the May 2010 edition of INSTORE

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