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(What you’d have said to that rude customer ... if only you’d thought of it faster)

“What a jerk! Here, I helped you get out of trouble and now you want a refund?”

To the customer who bought a special order platinum wedding band because he lost his and didn’t want his wife to find out. “But then he found it and brought ours back and wants a refund .... I go from being a hero to being the jeweler who is ripping him off.”

Woulda Coulda Shoulda is the department where you get the chance to say to your customers what you wish you could have said when they were right there in front of you. Send your "Wouldas" to us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

This story is from the October 2011 edition of INSTORE