Brick-and-mortar retailer conquers the Web with arresting artwork, user-friendliness, and an undercurrent of trust-building copy.
[dropcap cap=NOW IN ITS 141ST] year, Springer’s Jewelers is one of the oldest fi ne jewelers in the country and boasts three locations in Maine and New Hampshire. The new website, developed by Freshley Media, places emphasis on big, high-resolution images of jewelry and incorporates e-commerce for the store’s vast estate jewelry collection.— STORY BY TRACE SHELTON[/dropcap]
[dropcap cap=1] WHY IT’S EXCEPTIONAL: It’s vibrant, current, tightly-formatted, and user-friendly. Just the right amount of technology and visual design — that “happy medium” you don’t often fi nd in websites for brickand-mortar retailers.[/dropcap]
[dropcap cap=2] WHY IT WORKS FOR THE BRAND: Arresting artwork highlights upcoming events and top jewelry and watch brands, with the 140-year history
of the store woven into the copy in understated fashion, positioning Springer’s as a place you can trust, as well as a place to fi nd the latest fashions. [/dropcap]
[dropcap cap=3] MORE GREATNESS HERE: Designer jewelry on the website, sorted by designer or category, features large individual images as well as a scrolling selection of smaller, clickable images underneath, making it easy for customers to fi nd a piece they’ll love.[/dropcap]
[span class=note]This story is from the May 2011 edition of INDESIGN[/span]