What do INSTORE readers think about the controversial topic of lab-grown diamonds?
When it comes to selling them, it’s a solid “maybe.”
In our 10th annual Big Survey, due out in the October issue, that was the most popular answer to the question “Would you consider stocking lab-grown diamonds?” Of 510 respondents, 36 percent chose the middle ground.
Fully a third said they would not consider carrying lab-grown diamonds. Meanwhile, 21 percent said they would, and 10 percent said they already do.
We also asked readers the related but more personal question “How do you feel about lab-grown diamonds?” Among 511 respondents, 41 percent chose “neutral.” The next most popular answer was “disdainful,” followed by “intrigued.”
The decision to carry lab-grown diamonds is one thing. But if you do stock them, there’s also the question of how to promote them.
As you can see in the graphic accompanying this story, jewelers take a wide variety of approaches. Some do little more than let customers know lab-grown diamonds are an option. Others emphasize that they’re “eco-friendly,” “conflict-free” or “made in America.”
This article is an online extra for INSTORE Online.
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