Sales is both art and science, and probably a few other things, too. People work for years and decades to become good at it. And as our 2016 Big Survey suggests, there are plenty of ways to be bad at it.
We asked you, our readers, to help us come up with a list of the “10 Commandments of Sales,” and we received 398 responses.
What’s clear from your answers is that you have, at least from time to time, seen people get things really wrong.
There are some solid, fundamental guidelines, like Commandment No. 1: “Thou shall not pre-judge the customer.” That’s a good one to keep in mind, as even experienced salespeople can fall into this trap.
But look at No. 8, which focuses on not being on your cellphone or chewing gum on the sales floor. It’s sad that this one even has to be a commandment — you’d think it would be a given for any serious salesperson.
Unfortunately, even No. 8 seems pretty mild once you read through our additional list of “lesser-known, but no less important, commandments.”
It’s shocking that anyone would break commandments such as “Thou shall not roll your eyes at a customer” and “Thou shall not have sex in the office with employees at the store.” But apparently these transgressions are not unheard of.
Here’s hoping that your sales staff members are following all of the commandments — both the big 10 and the lesser-known ones!
This article is an online extra for INSTORE Online.
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