In 2005, my wife and I bought the store where I had worked as an apprentice jeweler. I felt a sense of indebtedness to this community. They had supported the previous owners since 1903. I thought, “Man, don’t screw this up!” My attitude was to support every cause, project, fundraiser or organization that walked through our door. Some of the old guard said, “You can’t donate to everyone!” I have found that yes, you can, almost. It didn’t take long for the word to spread. In fact, while typing this very note, I stopped to prepare a donation for a high school band fundraiser and a college honors silent auction. My EDGE software has a “why did they come in” feature that tells us that many people have visited as a result of our community involvement. The most important thing I’ve learned as a retailer: what goes around comes around. Lance Buttars, Molinellis Jewelers, Pocatello, ID
This article originally appeared in the January 2018 edition of INSTORE.
Aging Merchandise? What a Perfect Time for an Anniversary Sale!
How Wilkerson helped this iconic jeweler get its mojo back.
Latest Know How Stories
- When An Unhappy Support Staffer Releases Confidential Pay Rates, A Retailer Is Dumbfounded. What Would You Do?
- What One Jeweler Learned About Trying to Do Everything Herself
- This Simple Trick Can Help You Sell Ideas to Your Team Easily
- This Simple Trick Can Defuse Angry Clients Or Employees
- Here's What to Say When A Customer Tries to Negotiate Or Make Unreasonable Demands