Help your customers solve challenges

WHY IT IS TRUE: The only reason anyone buys anything is to resolve a genuine challenge. Whether it is an engagement ring, anniversary, birthday, Valentine’s Day gift or a necklace to accent a new outfit, they have a genuine challenge.

PLAN OF ACTION: Your goal becomes making their life better, less stressful, and more efficient. This will separate you from the masses, and establish you as someone who makes situations better, not worse. Simple questions such as: “How do you plan to propose?” ... “What have you surprised her with in the past?” ... “Tell me about your new outfit” will get them focusing on the real purpose for visiting your store. Encourage them to talk about their desired “outcomes,” and your sale will close more easily. — David Richardson

This article originally appeared in the September 2016 edition of INSTORE.


It’s a New Age for the Jewelry Shopping Experience

There’s a new way for you and your customers to view custom designs before they’re created: Introducing the Holojem™ platform from Jewelers Mutual Group. This immersive new augmented reality platform turns ideas into viewable jewelry simply and effectively. There’s simply nothing else like it on the market today. Learn more about bringing your creativity to life with innovative technology. Learn More ➡

Promoted Headlines