You may view Blue Nile with the sort of passionate disdain the Irish reserve for the English national soccer team, but that doesn’t mean you can’t learn from them. They ran a very clever ST. PATRICK’S DAY campaign last year: Shoppers who repinned jewelry from the retailer’s St. Patrick’s Day Pinterest board to their own boards stood a chance to win an $1,100 emerald and diamond pendant. The promotion allowed Blue Nile to add 3,000 followers.

Mar. 10 Celebrate Middle Name Day by giving out T-shirts with every staff member’s middle name printed in huge letters, then have everyone take off their coats one by one that morning for the big reveal.

Mar. 20 To coincide with the First Day of Spring, send out a postcard inviting clients to bring in old jewelry and turn it into something dazzling again. 

Mar. 31 On World Backup Day, make sure your computer data is secure by saving to a cloud solution (like CrashPlan) and an external hard drive.


This article originally appeared in the March 2017 edition of INSTORE.



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