65 years ago today, Marlon Brando introduced himself to the wider world in the stage premiere of A STREETCAR NAMED DESIRE. He also showed that a T-shirt makes a pretty darn cool outer garment. If you would like to add some Stanley Kowalski-style swagger to your wardrobe, sign up for the INSTORE Brain Squad at instoremag.com. It’s the coolest free tee going around. And membership will add some statistical polish to your business that Stanley could have used.

Dec. 12 Hanukkah comes early this year, allowing you to offer a distinct display that doesn’t get lost in all the Christmas revelry.

Dec. 23 Super Saturday may well be your biggest shopping day. Steer aggressively, knowing people at this late hour really just want a sure thing.

Dec. 28 On Good Riddance Day, join the crowd at Times Square in saying goodbye to your worst memory from 2017. Write down the things that have been plaguing you and toss it into the fireplace. Enjoy the release! 


This article originally appeared in the December 2017 edition of INSTORE.

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