No one wants a pat on the head just for showing up. On NATIONAL COMPLIMENT DAY (Jan. 24), take your praise to a higher level: Be precise, be generous and cast a wide net. And don’t just save the kind words for your customers. Ring up a reporter and tell him you found his article helpful, tell a vendor you appreciate his educational efforts, and tell a new salesperson you liked the way she handled a turnover. Praise is just about the best way to modify behavior — and it’s free and inexhaustible.

Jan. 08 On SHOW AND TELL DAY AT WORK, ask each staffer to pick out their favorite piece in the store, and at the next store meeting, do a presentation on what it is that excites them about it. 

Jan. 24 Need a historical peg on which to hang a gold promotion? Today is the 170TH ANNIVERSARY OF THE DISCOVERY OF GOLD IN CALIFORNIA.

Jan. 28 On the 40TH ANNIVERSARY OF FANTASY ISLAND’S PREMIERE invite your clients to fill out a Fantasy Wish List for 2018. One lucky person gets her wish; the rest get follow-up phone calls from dream master Mr. Roarke (that’s you).


This article originally appeared in the January 2018 edition of INSTORE.

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