It's an "experiential retail boutique."
Jewelry brand John Hardy has debuted its first U.S. flagship, located in New York’s Soho neighborhood.
According to a press release: "The brand’s foray into retail comes amid a full brand transformation under CEO Robert Hanson, as the brand looks towards becoming a true omni-channel business that reaches customers at multiple touchpoints."
The company explains that under Hanson’s leadership, John Hardy has unveiled distinctive marketing campaigns and evolutions in product design and appointed new creative director Hollie Bonneville Barden. Additional plans include expansion of e-commerce and a limited number of retail boutiques in key cities globally.
The recently opened flagship "offers a highly differentiated and authentic shopping experience designed to engage all five senses with the myth and magic of Balinese artisanship." It consists of 1,200 square feet.
John Hardy described the flagship as an "experiential retail boutique." A concept space on the store's second floor "will serve as a creative sanctuary for artisans and offer consumers immersive experiences."
The store is located at 118 Prince St.
Read more at PR Newswire.