It opened a decade ago.

Rio Tinto Diamonds will close its New York representative office, which serves as its sales and marketing hub for North America, Rapaport News reports.

A Rio Tinto spokesperson said the decision was made in order to achieve "improved efficiencies."

The spokesperson continued: “We remain fully committed to the U.S. retail diamond jewelry market and will continue to work in partnership with our Select Diamantaires on marketing initiatives in the U.S.”

The closure will take place during the first quarter of 2017. The office has been open for about 10 years.

With the closure will come the departure of the office's director, Brandee Dallow, according to Rapaport.

Dallow is president of the Women’s Jewelry Association international board of directors.

Read more at Rapaport

This story is tagged under:

It’s a New Age for the Jewelry Shopping Experience

There’s a new way for you and your customers to view custom designs before they’re created: Introducing the Holojem™ platform from Jewelers Mutual Group. This immersive new augmented reality platform turns ideas into viewable jewelry simply and effectively. There’s simply nothing else like it on the market today. Learn more about bringing your creativity to life with innovative technology. Learn More ➡

Promoted Headlines