It’s the company's first try at e-commerce.

Vacheron Constantin recently made a new model available online at a cost of $45,000 in a collaboration with Hodinkee, a watch-news website.

And it sold out quickly.

Vacheron Contantin posted on Facebook that all 36 Cornes de Vache 1955 Limited Edition watches had been snatched up within 30 minutes.

It was the first time that Vacheron Contantin, which is a 262-year-old Richemont brand, had sold its watches online, Bloomberg reports.

Vincent Brun, the president of Vacheron Constantin in North America, tells Bloomberg that the company "wanted to make this digital step in order to increase brand exposure in the world and reach out to watch lovers we did not necessarily speak to until now."

Read more at Bloomberg

INSTORE VacheronShown here is a sales page at Hodinkee.com. This watch sold out in 30 minutes.

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