The firm serves retailers and designers.
Riva Precision Manufacturing in New York has launched a refresh of its corporate brand, unveiling a new logo and website.
From its origins as a one-man shop nearly 30 years ago to its 37,500-square foot facility in Brooklyn today, Riva "has become one of the nation's leading manufacturers of fine jewelry," serving retailers and design houses, according to a press release. Riva's services include product design, diamond setting, plating, enameling, chain manufacturing, tube making and polishing.
"Since our inception, Riva was built on the concept of servant leadership," said Ted Doudak, founder and CEO of Riva. "We have found ourselves at the forefront of jewelry manufacturing by serving and supporting growth in both our customers and our employees. Our new brand represents our expertise in applying precision engineering to the elegance of the jewelry we manufacture, as well as our steadfast commitment to producing jewelry in the USA."
According to the release, the logo "incorporates dependability and elegance, using the metaphor of a stag."
"Aligned with the values and guiding principles of Riva Precision Manufacturing, a stag gleans wisdom with the passing of time; it's growing antlers represent the authenticity, mastery and empowerment of experience," the release stated. "Tying the aesthetic back to jewelry manufacturing, a diamond is formed from the negative space created between the ten point antlers. The logo reinforces the dependability and master craftsmanship that are the stronghold of the Riva manufacturing brand."
Riva's new website, www.rivaprecision.com, has been revamped with a modern parallax design, providing an easy-to-navigate overview of the company's PD and manufacturing capabilities, as well as its culture and core values. Riva will also present its new look at the MJSA Expo (Booth #130), which runs March 12-14. During the expo, Riva experts will demonstrate product CAD engineering and enameling expertise, exhibiting final design work.