(Press Release) SALT LAKE CITY, UT – Marketing speaker, coach and jewelry-industry columnist Jim Ackerman of Ascend Marketing Inc. is offering to take payment in gold, silver, diamonds and even Bitcoin for most of the company’s products and services, at least for a limited time.
“This is an acknowledgement of several things,” Ackerman said. “First, that the commodities jewelers deal in every day have real, intrinsic value, that can and should be appreciated.
“Second, that jewelers have a unique and peculiar advantage in dealing with these ‘alternative currencies’ which can give them a distinct buying edge resulting in a particular, financial benefit to them in purchasing goods and services.
“Third, that economic conditions and uncertainties make it prudent for people – including myself – to gain experience transacting business in non-traditional ways.”
Ackerman says he will render value-for-value in these transactions. Jewelers will pay normal prices for his products and services. He will extract no premium from jewelers for the privilege of paying in gold, silver, diamonds and/or Bitcoin.
“If a jeweler wants to purchase one of our audio training programs valued at $197, for example, they can give us $197 worth of gold or silver. Or perhaps a single diamond that would appraise at $197. If they want a $24,000, year-long Legends Coaching Program, we will take payment in any of the commodities I’ve mentioned,” he said.
Ackerman points out that jewelers who buy gold, silver and diamonds at meaningful discounts can easily convert those purchases to profits in cash when they sell those commodities, but few have tried to utilize the same leverage in their purchasing, because no one offered them the opportunity to do so.
He said the offer is applicable to new purchases only. Existing contracts will not be altered, although existing clients buying additional products and services can take advantage of the offer.
Ackerman’s company, Ascend Marketing, provides marketing training products and services to jewelers, along with turnkey marketing promotions jewelers can use in the marketing of their enterprises.
Ascend’s flagship product is The Principle-Centered Marketing Coaching program, which works with independent jewelers for a minimum of six months, helping them to develop marketing plans, strategies, promotions, systems, skills, habits and programs.
Ascend and the company’s stable of licensed, certified coaches have worked with independent jewelers throughout the U.S. and Canada.
Ascend also offers, books, audio training, live and online seminars and webinars, and more.
Ascend products come with money-back guarantees and Ackerman says those guarantees will remain in effect for those who elect to participate in the alternative payment program.
“This really is just like paying with traditional, Federal Reserve Notes – money,” Ackerman said.
The Wilkerson Way
See how one jeweler's inventory sale turned unsold merchandise into cold, hard cash.